They say nothing last forever, but nothing is more than the epitome of that statement than the fashion industry. The fashion is always in a period of fluctuation, it has no real sense of Identity, no sense of direction and no sense of an end in sight. Like a chameleon it’s constantly changing and adapting to suit its political, social, music and economical background. May it be the peak of a sexual revolution, the grips of a great depression or the exciting emergence of a new music sensation. No matter what humanity throws at it, Fashion is always finding new and fresh way to endure and create beauty out of a bad or good situation. So every decade has new social, political and economical conscious, you can bet that fashion is right in the forefront to adapt to its latest surrounding. But what decade is the best for fashion, is it the swinging 60s with its hippie chic, the 90’s with its laid back grunge vibe, or even the 70’s with its punk rock rebellious expressions?
In direct contrast to the decade to come, the 70’s was a decade of whatever goes, the 70’s was about expressing who you were, who you wanted to be and what you stood for in the most outrages, outlandish and over the top why you could think possible. May it be 7 inch Mohican hair styles, thick leather boats and red check pants or studded bicker jacket, as long as you stood out from the crowd and looked like you dressed in the dark whilst high on ecstasy, that was the punk rock uniform of the decade so you were considered to be cool. The essence of how you could define the 70’s could be found in writer Tom Wolfe’s words as he describes the decade “me decade”. But the problem was, if it was always all about you that meant there was a whole lot of you’s out there. With everyone trying to make a statement, your ideas and thoughts would just get lost in the background noise. With everyone trying to be unique, they ended up looking all the same.
4. 90’s ushered in a new era of music, an entity going by the name of Indie rock, fronted by a certain band called Nirvana. With this younger, cooler more laid back approach to music, naturally it heavily dictated another transformation in the world of fashion leading to the birth of a whole new look, grudge. Defined best by ripped jeans, cut-off T-shirts and raised platform shoes. the fashion and the life style was so laid back, people walked down the street horizontally; the aim of the game was who could care less about anything , but if you cared about not caring, then you automatically lost. It all became all too tedious in the end.
The 90’s wasn’t the only decade heavily influence by what was on the charts, some could even say the 50’s gave birth to the 90’s and its Indie rock obsession, because to have Indie rock you needed rock and the 50’s had a whole lot that and something called roll. Rock n Roll was a god send for the youth of the era; it came to their rescue by finally freeing them from the oppressive shackles placed upon them by both society and their parents. Queue the rebellion and a whole factory production of James Dean lookalikes, the Rebel Without a Cause was exactly the guy every guy wanted to be like and the girl wanted to be with. 50’s was all about rebellion and attitude; women wore tight pants called “pedal pushers,” with blouses and saddle shoes to complete their middle fingers up to their mother’s generation of conservative sensibilities. While the guy rocked nothing but Jeans and leather jackets, as they tried so whole heartedly to immolate their idol.
2. 60’s with a sexual awakening beckoning on the horizons, the summer of love was truly upon the youth of the 60’s. No longer was there a clear distinction between the classes or even the genders, males style took a turn for the slightly more feminist, sewing the seed for the future metro sexual. Instead of edgy leather jackets and bland jeans or the traditional three piece suit, instead they were now replaced by tight pants and colour dye shirts left unbutton at the top, now the male wardrobe found itself more and more occupied by the likes of chiffon and satin, and less and less with tweed and leather. But women were the ones to undergo the biggest change during the decade, for the first time ever women were beginning to occupy more demanding rules, so regular protesting for equal rights and pay soon became the norm. Combined with this new economical liberation was liberation of a sexual kind, women wanted to feel, young and free so gone were the hampering skirts and restrictive corsets, replaced by skirts that kept getting shorter, eventually leading to the emergence of the mini skirt. The 60’s was a time where Britain had successfully clawed its way back into the centre of the world of; fashion with the likes of twiggy and Mary Quant, the world of music with The Beatles and Rolling Stone and the world of acting with Michael Caine, leading to the term swinging 60’s London catching on around the world.
The jazz age signalled the era of flapper girls as they were called with their long, figure hugging dresses and hats that draped across their faces. While the men’s style choice were instead influenced heavily by the prohibition era and the gangster trend made up of pin-striped suits and fedoras hats that came along with it. Some may see this appointment of the 20’s as the best decade for fashion as a slightly left field choice, but the 20’s way a year when America was going through a period of great prosperity and thus had the time and money to invest greatly in the garment industry meaning the clothes were of better quality than ever before and the large than life, outlandish attire that women wore, were a commendable celebration of themselves as well their country as a whole, despite being in the midst of prohibition. The music was good, the economy was brilliant and the clothes looked phenomenal, what else could you ask for.